Inside Divine

The overall strategic aim of Divine Chocolate Ltd is to improve the livelihood of smallholder cocoa producers in West Africa by establishing their own dynamic branded proposition in the UK chocolate market, thus putting them higher up the value chain.

To achieve this mission a range of clear intermediate objectives are set out:

    * To take a quality and affordable range of Fairtrade chocolate into the USA mainstream market.
    * To pay a Fairtrade price for all the cocoa used in the chocolate sold.
    * To raise awareness of fair trade issues among USA retailers and consumers of all age groups.
    * To be highly visible and vocal in the chocolate sector and thereby act as a catalyst for change.

     *To be the leading Fairtrade chocolate company